Twilio Campaign Registration

Set your texting campaign up for success!

Twilio requires you to register each texting campaign you use for A2P (Application to Person) 10DLC (10 digit long code) messaging. Before you register a campaign, make sure you have the following:

• A link to your school or organization website
• Sample text messages that you plan to send
• Keywords that recipients can use to subscribe and unsubscribe from your texting campaign
• A payment method for the registration fee

Campaign Use Cases

You will also need to determine which use case your campaign falls under. Twilio recommends using Low Volume Mixed Use because it is the lower-cost option. However, this use case provides lower throughput, which means fewer messages can be sent successfully within a given time period.

Depending on how your school uses texting, this may still meet your needs. Choose the option that works best for your school.

Schools typically use texting for three things:

• Two-factor authentication (2FA)
• School-wide announcements, such as “Pool closed due to inclement weather”
• Small group announcements, such as “Your instructor for this weeks lesson is Abby.”

Two-factor authentication falls under verification/account security. Announcements fall under SMS reminders and/or SMS marketing, depending on how you use them.

Sample Use Cases

Use the following samples as an outline when creating your A2P campaign. You can edit each response based on how your school plans to use text messaging.

In your Twilio console, go to Messaging > Regulatory Compliance > Campaigns, then click Register new Campaign.

Twilio Campaign Scenario #1: 2FA

• A2P Brand: Select your approved brand from the drop-down list.
• Available A2P Campaign use cases: Select Two-Factor authentication (2FA).
• Messaging Service: Select Create new Messaging Service.
• Campaign description: Enter Sending out one-time login or authentication codes.
• Sample message #1: Enter Your verification code is: {$code}. This code expires in 10 minutes..
• Sample message #2: Enter The verification code you requested is [Code]. This code will expire after 10 minutes.
• If you have other sample messages that you plan to use, include those in the other Sample message fields.
• Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
• How do end-users consent to receive messages? Enter By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page.

Twilio Campaign Scenario #2: Low Volume Mixed

• A2P Brand: Select your approved brand from the drop-down list.
• Available A2P Campaign use cases: Select Low Volume Mixed.
• Messaging Service: Select Create new Messaging Service.
• Campaign description: Enter End-user communication such as sending out one-time login or authentication codes, sending school updates/notifications, etc.
• Sample message #1: Enter To finish creating your account, please enter this code: [Code].
• If you have other sample messages that you plan to use, include those in the other Sample message fields. It is important to include as many samples as possible to ensure approval.
• Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
• How do end-users consent to receive messages? Enter Users can consent to receive messages in two ways. The first is by registering for an account through our website [ENTER YOUR URL HERE]. By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page. The second way is to text in a keyword to subscribe to receive text message updates specific to the user's request. Opt-in confirmation and consent verbiage is in the auto response to the user.
• Opt-in Keywords: Enter Subscribe.
• Opt-in Message: Enter Thank you for subscribing to text message notifications. To opt-out, reply STOP.

Twilio Campaign Scenario #3: Marketing

• A2P Brand: Select your approved brand from the drop-down list.
• Available A2P Campaign use cases: Select Marketing.
• Messaging Service: Select Create new Messaging Service.
• Campaign description: Enter End-user communication such as sending school updates and notifications.
• Sample message #1: Enter Reminder: Wednesday is Club Swimming night - bring a friend along and your friend swims for free.
• Sample message #2: Enter Join us for a special squad practise session on Sunday at 11am!.
• If you have other sample messages that you plan to use, include those in the other Sample message fields.
• Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
• How do end-users consent to receive messages? Enter Users can consent to receive messages in two ways. The first is by registering for an account through our website [ENTER YOUR URL HERE]. By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page. The second way is to text in a keyword to subscribe to receive text message updates specific to the user's request. Opt-in confirmation and consent verbiage is in the auto response to the user.
• Opt-in Keywords: Enter Subscribe.
• Opt-in Message: Enter Thank you for subscribing to o text message notifications. To opt-out, reply STOP.